Net Effect Technologies actively partners with entrepreneurs to turn good ideas into good business opportunities. Net Effect provides financing and operational assistance to its partner ventures. Net Effect makes private equity investments at various stages of venture development. Offices are in Monrovia, California.

Key Personnel

Daniel Fishman - Dan founded Net Effect Technologies in 1997. Prior to establishing Net Effect, he was the general manager and then President of NDC Systems, which he first joined in 1978. Under Dan's leadership, NDC became the leading supplier of industrial measurement and process control computing systems to continuous process industries. Dan became Chief Technology Officer of NDC Systems after it was sold to the British process technology company, Spectris plc in 1997.

Yudie Fishman - Yudie is a principal partner in Net Effect. After serving as the general manager of an industrial chemical manufacturing plant, Yudie joined NDC Systems in 1986. He was Senior Vice President, Sales and Marketing, and Executive Vice President of NDC Systems before becoming President of the company when it was sold to the British process technology company, Spectris plc in 1997. He joined Net Effect in 1999. Yudie holds a BA and an M.B.A. from UCLA.

Erica Fishman - Erica is a principal partner in Net Effect. Erica has held senior marketing positions at NDC Systems. Erica has extensive expertise in marketing of juvenile and children's products. She received her B.A. from Occidental College.

Kirk Brattkus Kirk is a principal partner in Net Effect. Kirk holds a PhD in Applied Mathematics from Northwestern, with undergraduate work in applied math from Caltech. Until he joined Net Effect Kirk was a tenured professor at SMU. Kirk performs advanced research for Net Effect and is the Chief Technology Officer for the company.