Effect Technologies actively partners with entrepreneurs to turn
good ideas into good business opportunities. Net Effect provides
financing and operational assistance to its partner ventures. Net
Effect makes private equity investments at various stages of venture
development. Offices are in Monrovia, California.
Fishman - Dan founded Net Effect Technologies in 1997. Prior
to establishing Net Effect, he was the general manager and then
President of NDC Systems, which he first joined in 1978. Under Dan's
leadership, NDC became the leading supplier of industrial measurement
and process control computing systems to continuous process industries.
Dan became Chief Technology Officer of NDC Systems after it was
sold to the British process technology company, Spectris
plc in 1997.
Fishman - Yudie is a principal partner in Net Effect. After
serving as the general manager of an industrial chemical manufacturing
plant, Yudie joined NDC Systems in 1986. He was Senior Vice President,
Sales and Marketing, and Executive Vice President of NDC Systems
before becoming President of the company when it was sold to the
British process technology company, Spectris
plc in 1997. He joined Net Effect in 1999. Yudie holds a BA
and an M.B.A. from UCLA.
Fishman - Erica is a principal partner in Net Effect. Erica
has held senior marketing positions at NDC Systems. Erica has extensive
expertise in marketing of juvenile and children's products. She received
her B.A. from Occidental College.
Brattkus Kirk is a principal partner in Net Effect. Kirk holds
a PhD in Applied Mathematics from Northwestern, with undergraduate
work in applied math from Caltech. Until he joined Net Effect Kirk
was a tenured professor at SMU. Kirk performs advanced research
for Net Effect and is the Chief Technology Officer for the company.